E:MG advertising agency, Moscow

Imagery of the interiors is built around graphic elements and optical illusion.   Moscow / Russian Federation / 2014

30
30 Love 7,140 Visits Published

When designing an office for E:MG advertising agency, Boris Voskoboynikov (author of many creative spaces: BBDO, Saatchi & Saatchi, Leo Burnett, Afisha, Rambler etc) put his choice in favor of simple materials and simple techniques were implemented in the decoration: self-leveling flooring, central volumes – the distinctive feature of the author, so-called "architecture in interior" - are made of plaster slabs and paint-coated. 


Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, G letters created of different materials .


When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.


The client was receptive to the recommendations of  the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office a public open space, although some zones, such as for an accounting department, are isolated.


Boris Voskoboynikov: "In every office project we try to organize the working places location - that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job.»

30 users love this project
Comments
    comment
    Enlarge image

    When designing an office for E:MG advertising agency, Boris Voskoboynikov (author of many creative spaces: BBDO, Saatchi & Saatchi, Leo Burnett, Afisha, Rambler etc) put his choice in favor of simple materials and simple techniques were implemented in the decoration: self-leveling flooring, central volumes – the distinctive feature of the author, so-called "architecture in interior" - are made of plaster slabs and paint-coated.  Imagery of the interiors is built around graphic...

    Project details
    • Year 2014
    • Work started in 2013
    • Work finished in 2014
    • Main structure Mixed structure
    • Client E:MG
    • Status Completed works
    • Type Offices/studios / Interior Design
    Archilovers On Instagram
    Lovers 30 users