Jewellery display stand

Situated on the ground floor of a department store, in a modern high-raise building in the Belgrade downtown area. The contemporary ground floor presents multiple brands together in a unified environment, but each brand needs to be gently distinguished from the others.

Designed in such way so it provides strong impact when entering from both entrances, the jewelry display stand consists of five separated elements. Three display units, a mirror shelf with build in storage space, and a counter with the safe hidden inside. The mirror shelf visualy gives the deepness of the space and makes it look extended. The display units are easy to remove, and have built-in lighting to illuminate the jewellry.

All of the elements where custom designed for the project using contrasting finishes like glossy black lacquered wood, white clay wall and beige alcantara.