Gelato Plus | dana shaked

Renovation of an existing business is a big challenge which requires remodeling in a very short time, while maintaining the character of the brand and its customers.

"Yogurt Plus" offers a variety of frozen yogurt toppings in addition to a large vitrine of quality ice creams. Yogurt places are very popular and as recent trend it surprises everyone by its prolong existence.

Despite the popularity off the yogurt shops, "Yogurt Plus" had experienced decline in the yogurt sales and realized that it required reorganization such as expanding the variety of their ice cream. The client's request was to upgrade the existing space, slightly change the style and the spirit of the brand. As a result of the above challenges, previous planning failures and existing problems such as dark space, problematic visibility and many aesthetic problems, creative solutions were required.

The design process has begun by planning the service area and the display counter. We have decided to add a new spectacular ice cream display unit. We have placed both the ice cream and the yogurt displays counters alongside in the front, in order to increase the ice cream sales.

The dark space became lighted by the new serving counter, a higher ceiling and divers lighting such as round spotlights and three gray lamps.

In addition to functional open space reorganization, a new design style formulating has begun.

The new modern style was achieved by combining a rough porcelain gray floor, which looks like old wood floor, and counter's clean white glass front.  A carrara marbel surface was laid above and accomplished an elegant look.

Replacing the old bar counter at the right area of the space, a long gray sofa was located surrounded by graphic wallpaper welcoming new costumers.

Completion of the rebranding of "Yogurt Plus", a new name was chosen: "Gelato Plus".

"Gelatu Plus" which until not long ago was attracting mainly young, casual audience, was now representing more exclusive European style.