Adidas WORKOUT | Kinzo

The WORKOUT office furniture system unites an emotional appearance with complex functional requirements and the transparency of kadawittfeldarchitektur’s spectacular Laces-architecture.
Expressing a sporty and dynamic image, the holistic design concept emphasizes the brand essence of the global sporting goods manufacturer Adidas. The modular and highly flexible product line of about 50 elements solves the needs of single workstations just as those for teams and special zones allowing numerous space-function-variations to meet changing demands of spatial organization. By introducing the ‘Teamplayer’ as a versatile garage module for mobile clothes racks, shoe racks, containers, filing cabinets and even individual desks, the originally planned conventional partition walls become superfluous and are replaced. As a result, the team spaces become more transparent because the Teamplayer doesn’t necessarily separate the teams it can also bring teams together.
Workout enables the adidas staff members to store products neatly and practically within their working environment and, at the same time, to present them in an attractive way, emphasizing their premium value. The products aren’t simply lying around somewhere. They are given an artistic framework that accents their significance.
And typical for every team effort, no element works entirely on its own – all parts are functionally and esthetically designed to work together: furniture that works as a team.