London Shoreditch pop-up store | Universal Design Studio

The capsule collection will be available at the Seek No Further pop-up stores in London and Berlin from March 2014. Universal Design Studio has transformed a gallery space in London’s Shoreditch and Berlin’s Mitte district into two pop-up stores for the launch of Seek No Further. With an emphasis on the process of making and reflecting the brand’s innovative approach to materiality and detail, the stores’ key message is simplicity. Collaborating with artisans and art technicians, Universal have experimented with unconventional materials like glass wax, flock coating, cast concrete and silicone to create the handcrafted sculptural display pieces. In London, the capsule collection is displayed on a single 6,5m long rail suspended from the ceiling, set against the raw concrete wall. The long and narrow space of the gallery is further emphasised by the mirror-clad back wall, creating an illusion of double-depth.