Epta Temporary shop

Il progetto è un «temporary shop», un installazione temporanea commerciale o informativa con cui il committente (Epta Refrigeration) richiedeva la creazione di un nuovo modello di interazione alimenti/cliente creando una nuova experience all’interno del supermarket. Gli altri requisiti prevedevano la struttura (per esterni o interni) fosse modulabile, smontabile, facilmente trasportabile, customizzabile e riutilizzabile per un altro evento in differente ambiente. The project is a «temporary shop», or rather a temporary commercial or informative installation for the client Epta Refrigeration. Their request was to create a new type of interaction between customers and refrigerated food to improve the experience in the supermarkets. Other requeriments were for the installation to be adjustable, also with a removable roof for the outdoor, that could be quickly dismantled, easy to transfer, easy to customize and to be reused for another event with a different brand in another place.