Yota Devices Pavilion | External Reference

Credits and Data: Type of projecte: Booth/Exhibition Project: Yota Devices Pavilion Location: Barcelona, Spain Status: 1st prize competition, Built Opening: 25/02/2013 Closing: 28/02/2013 Client: Yota Devices, Moscow Built up area: 85 m2 Project: External Reference: Carmelo Zappulla, Nacho Toribio, Collaborators: Katinka Szödényi 3d Mapping: Onion Lab Led programming, installation: Mid Production: Craft Art Labor, MedioDesign Budget: 130.000 € This year, at the Mobile World Congress (the world's largest fair of mobile industry), visitors could see the Yota Devices Pavilion, where the Russian company Yota Devices presented YotaPhone - the first Android phone with a liquid crystal display (LCD) and a paper display (EPD). The company also presented its new LTE modems and routers. The purpose of the booth is twofold: to exhibit these innovative products and also induce a deep sensory experience. The Yota Pavilion Project aims to generate an artificial tech-scape which integrates several levels of design. This artificial landscape regulates the circulation of the visitors through a system of thin bars. The whole project should be thought of as a permeable, interactive sculpture, which consists of arrays of thin tubes with hanging capsules containing devices. By exploring the sculpture, users will be able to walk around and explore the products presented by Yota. During this experience the visitors will be hypnotised by synchronized lights, sounds and colours, which produce a closely enveloping atmosphere.