Paola Arena aka Pimp My Mag turns editorials and fashion magazine covers into unique pieces, adding her own interpretation to pre-existing layouts. Her objective is to react to the stimuli we are constantly assailed by, in order to process them inside a new aesthetic vision, especially in an era characterized by super-fast consumption. She has collaborated with Rinascente and Quattrocento Eyewear, amongst others. She lives between Rome and Lamezia Terme (Catanzaro).
Paola Arena (Pimp My Mag)
Designer Catanzaro / Italy
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Paola Arena aka Pimp My Mag turns editorials and fashion magazine covers into unique pieces, adding her own interpretation to pre-existing layouts. Her objective is to react to the stimuli we are constantly assailed by, in order to process them inside a new aesthetic vision, especially in an era characterized by super-fast consumption. She has collaborated with Rinascente and Quattrocento Eyewear, amongst others. She lives between Rome and Lamezia Terme (Catanzaro).
