Danilo Petta
Italy
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0
6
BAOBAB Luxury Safari Resort
1
"The artificial breathing palm modular structure system", " Oasys + System"
Abu Dhabi / UAE / 2022
1
" Hole Zero + Timeless Kinetic Art Sculpture"
Mexico City / Mexico / 2020
1
First Photographic Art Museum in the world which has taken a picture by itself in Seoul
Seoul / 2020
Leaf and Bean Coffee Co Pavilion
Frankfurt am Main / Germany / 2019
Kirsehir Automobile & Aeroplane Museum
Kırşehir / Turkey / 2019
Spray Foam Habitat on Mars
Greenland / 2018
Co-Founder & Chief Design Officer
Danilo Petta studied Civil Architecture at Polytechnic of Milan and Interior Design at Istituto Europeo di Design (IED). In 2004, during his studies, he became a consultant for the Branco RLT Studio specialized in exhibit design. He worked for many important clients like Bang & Olufsen, Nike and LG Electronics.
He began his career in the field of luxury and design rigour of Swiss watchmaking in 2007 when he was recruited by Fabrizio Buonamassa Stigliani in the Design Center of Bvlgari in Rome as a Watches Designer. He actively participated in the design development of some of the most important timepieces of the brand. After a period of work on jewellery ladies watches, he started to collaborate for the integration of the ‘’Grandes Complications’’ timepieces between the brand Bvlgari and Daniel Roth/Gerald Genta, working between Rome, Neuchâtel and Le Sentier in the Vallée de Joux (Switzerland).
In November 2010 he was called to join the brand OMEGA SA in Biel (Switzerland) and his new challenge was the responsibility to manage the development of the DeVille products as a Senior Product Manager. He actively participated in the strategic product line launch and he gave a different approach to watches development with his eclectically experience and studies. In July 2012 he realised the restyling of the New DeVille Prestige Line, with 6 different sizes, over 70 models.
Among them, it’s important to mention: the introduction of the OMEGA New Prestige 39,5 gents (power reserve/small seconds calibre 2627 Co-Axial) and 32,7 mm ladies (calibre 2500 Co-Axial), the exclusive Ladymatic “Pearls and Diamonds”, worn by Nicole Kidman during the Cannes Film Festival 2013, and the introduction of the New Product line “Trésor” 40mm calibre 8511 Master Co-Axial.
In March 2015, he currently works between Switzerland and Italy on the development of high-end Swiss Watches, Luxury Goods and Exhibits Installations for important luxury brands worldwide. His design concept is based on meticulous attention to detail, on the quality of the fabrication process and his confidence that the “strong identity of a brand is to be found in the simplicity of the formal language”. The uniqueness of his work lies in knowing all the phases of the product development, the market, the strategies of communication, which allow him to formulate design proposals with a high-value perception for the customer, defined by him as "intelligent beauty ".
Danilo Petta studied Civil Architecture at Polytechnic of Milan and Interior Design at Istituto Europeo di Design (IED). In 2004, during his studies, he became a consultant for the Branco RLT Studio specialized in exhibit design. He worked for many important clients like Bang & Olufsen, Nike and LG Electronics.
He began his career in the field of luxury and design rigour of Swiss watchmaking in 2007 when he was recruited by Fabrizio Buonamassa Stigliani in the Design Center of Bvlgari in Rome as a Watches Designer. He actively participated in the design development of some of the most important timepieces of the brand. After a period of work on jewellery ladies watches, he started to collaborate for the integration of the ‘’Grandes Complications’’ timepieces between the brand Bvlgari and Daniel Roth/Gerald Genta, working between Rome, Neuchâtel and Le Sentier in the Vallée de Joux (Switzerland).
In November 2010 he was called to join the brand OMEGA SA in Biel (Switzerland) and his new challenge was the responsibility to manage the development of the DeVille products as a Senior Product Manager. He actively participated in the strategic product line launch and he gave a different approach to watches development with his eclectically experience and studies. In July 2012 he realised the restyling of the New DeVille Prestige Line, with 6 different sizes, over 70 models.
Among them, it’s important to mention: the introduction of the OMEGA New Prestige 39,5 gents (power reserve/small seconds calibre 2627 Co-Axial) and 32,7 mm ladies (calibre 2500 Co-Axial), the exclusive Ladymatic “Pearls and Diamonds”, worn by Nicole Kidman during the Cannes Film Festival 2013, and the introduction of the New Product line “Trésor” 40mm calibre 8511 Master Co-Axial.
In March 2015, he currently works between Switzerland and Italy on the development of high-end Swiss Watches, Luxury Goods and Exhibits Installations for important luxury brands worldwide. His design concept is based on meticulous attention to detail, on the quality of the fabrication process and his confidence that the “strong identity of a brand is to be found in the simplicity of the formal language”. The uniqueness of his work lies in knowing all the phases of the product development, the market, the strategies of communication, which allow him to formulate design proposals with a high-value perception for the customer, defined by him as "intelligent beauty ".
Co-Founder & Chief Design Officer Danilo Petta studied Civil Architecture at Polytechnic of Milan and Interior Design at Istituto Europeo di Design (IED). In 2004, during his studies, he became a consultant for the Branco RLT Studio specialized in exhibit design. He worked for many important clients like Bang & Olufsen, Nike and LG Electronics. He began his career in the field of luxury and design rigour of Swiss watchmaking in 2007 when he was recruited by Fabrizio Buonamassa Stigliani in the Design Center of Bvlgari in Rome as a Watches Designer. He actively participated in the design development of some of the most important timepieces of the brand. After a period of work on jewellery ladies watches, he started to collaborate for the integration of the ‘’Grandes Complications’’ timepieces between the brand Bvlgari and Daniel Roth/Gerald Genta, working between Rome, Neuchâtel and Le Sentier in the Vallée de Joux (Switzerland). In November 2010 he was called to join the brand OMEGA SA in Biel (Switzerland) and his new challenge was the responsibility to manage the development of the DeVille products as a Senior Product Manager. He actively participated in the strategic product line launch and he gave a different approach to watches development with his eclectically experience and studies. In July 2012 he realised the restyling of the New DeVille Prestige Line, with 6 different sizes, over 70 models. Among them, it’s important to mention: the introduction of the OMEGA New Prestige 39,5 gents (power reserve/small seconds calibre 2627 Co-Axial) and 32,7 mm ladies (calibre 2500 Co-Axial), the exclusive Ladymatic “Pearls and Diamonds”, worn by Nicole Kidman during the Cannes Film Festival 2013, and the introduction of the New Product line “Trésor” 40mm calibre 8511 Master Co-Axial. In March 2015, he currently works between Switzerland and Italy on the development of high-end Swiss Watches, Luxury Goods and Exhibits Installations for important luxury brands worldwide. His design concept is based on meticulous attention to detail, on the quality of the fabrication process and his confidence that the “strong identity of a brand is to be found in the simplicity of the formal language”. The uniqueness of his work lies in knowing all the phases of the product development, the market, the strategies of communication, which allow him to formulate design proposals with a high-value perception for the customer, defined by him as "intelligent beauty ".