Axel Schaefer

Interior designer Berlin / Germany

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Axel Schaefer 12
Axel Schaefer
Axel Schaefer, who studied architecture in Berlin, has accumulated experience with well
known, internationally operating design and architecture studios. He founded his company
BERLINRODEO in 2006. All work is focused on the requests of his clients, integral design
and innovation.
Integral design – Axel Schaefer’s definition of integral design is an intense debate with the
client, wherein he takes into consideration their individual style, wishes, expectations and
ideas. Furthermore, it is the exact handling of the space and the specific knowledge about
the local conditions. With knowledge of the client’s needs and an understanding of the
requirements of rooms, one has the ability to deliver an individual, tailored, and collaborative
result.
A recent example of Axel Schaefer’s work is the headquarters of South & Browse’s TV
production company (www.south-and-browse.com). Axel Schaefer is also responsible for the hip restaurant Bond (www.bond-berlin.de) as well as the traditional pastry shop Conditorei Jebens (www.conditorei-jebens.de) as well as the new penthouse Studio of the star hairstylist and TOP‐Cut TVshow‐winner Dennis Creuzberg www.denniscreuzberg.de.


All works of BERLINRODEO are based on a total concept that encompasses every stage of
the design process, ranging from the initial drawings to the selection of the tableware and
the colours of the flower arrangements. It is important for Axel Schaefer to integrate the
personality of his clients in the planning process and to create a master plan/overall concept
within the client’s individual needs and budget.

He skillfully plays with extremes while juxtaposing seemingly contradictory aesthetics. Raw, untreated materials are combined with modern, industrial, clean and polished materials. Axel Schaefer puts rooms in perspective with the perfect illumination. Light is an essential instrument for him; only with the right light can a room achieve its real character and potential. A prime example of his lighting design is the restaurant BOND. Yet proper lighting is nowhere near enough for BERLINRODEO; for one to truly experience a room at its best, all senses have to be stimulated. Therefore, acoustic and olfactory impulses are also intrinsic to his work. The designer often utilizes fragrances, for example incorporating elements of aromatherapy at medical practices to stimulate positive feelings on behalf of the patients.
Another example of his unconventional methods is the use of worn driftwood in combination
with luxurious, hand printed silk wallpaper. A unique experience was created, wherein an
oceanic and wooden ambient scent interplays with the use of specially composed lounge
music.

All works of Axel Schaefer are based on areas of conflict. He contrasts familiar designer
items with self-produced and unique pieces. He creates an individualized ambience for
rooms and brings them alive with professional illumination, with the ultimate goal of creating
comfort zones for his clients and their customers. A room needs emotion; without it, the
space can be perceived as merely a dead/lifeless casing. His body of work is all about the
conflicts of the material and the local conditions, which create a unique symbiosis in their
interaction. Nonetheless, Axel Schaefer does more than provide an initial blueprint for his
projects. He works with his clients through the entire process, from consulting, designing
and construction up to post-completion consultancy.

Tellingly, Axel Schaefer named his company BERLINRODEO. Berlin, this city
with its distinctive charm and its individual character, is HIS city. One can
describe Berlin best with words like directness, tolerance, antagonism or
roughness. But the city also epitomizes home, consistency, security, and
creativity. “Rodeo” suggests the stylized antagonism between a bucking horse
and cowboy. It is unruly ferocity, potency and freedom embodied by the horse
versus the bravery, skills and discipline represented by the cowboy. This
struggle is always based on respect and humility vis-à-vis Nature. The
combination of both terms defines the local, creative, emotional and spiritual
home of Axel Schaefer.

Axel Schaefer
Axel Schaefer
  • Address Kadiner Straße, 10243 Berlin | Germany
  • Tel +493028047815

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Axel Schaefer, who studied architecture in Berlin, has accumulated experience with well known, internationally operating design and architecture studios. He founded his company BERLINRODEO in 2006. All work is focused on the requests of his clients, integral design and innovation. Integral design – Axel Schaefer’s definition of integral design is an intense debate with the client, wherein he takes into consideration their individual style, wishes, expectations and ideas. Furthermore, it is the exact handling of the space and the specific knowledge about the local conditions. With knowledge of the client’s needs and an understanding of the requirements of rooms, one has the ability to deliver an individual, tailored, and collaborative result. A recent example of Axel Schaefer’s work is the headquarters of South & Browse’s TV production company (www.south-and-browse.com). Axel Schaefer is also responsible for the hip restaurant Bond (www.bond-berlin.de) as well as the traditional pastry shop Conditorei Jebens (www.conditorei-jebens.de) as well as the new penthouse Studio of the star hairstylist and TOP‐Cut TVshow‐winner Dennis Creuzberg www.denniscreuzberg.de. All works of BERLINRODEO are based on a total concept that encompasses every stage of the design process, ranging from the initial drawings to the selection of the tableware and the colours of the flower arrangements. It is important for Axel Schaefer to integrate the personality of his clients in the planning process and to create a master plan/overall concept within the client’s individual needs and budget. He skillfully plays with extremes while juxtaposing seemingly contradictory aesthetics. Raw, untreated materials are combined with modern, industrial, clean and polished materials. Axel Schaefer puts rooms in perspective with the perfect illumination. Light is an essential instrument for him; only with the right light can a room achieve its real character and potential. A prime example of his lighting design is the restaurant BOND. Yet proper lighting is nowhere near enough for BERLINRODEO; for one to truly experience a room at its best, all senses have to be stimulated. Therefore, acoustic and olfactory impulses are also intrinsic to his work. The designer often utilizes fragrances, for example incorporating elements of aromatherapy at medical practices to stimulate positive feelings on behalf of the patients. Another example of his unconventional methods is the use of worn driftwood in combination with luxurious, hand printed silk wallpaper. A unique experience was created, wherein an oceanic and wooden ambient scent interplays with the use of specially composed lounge music. All works of Axel Schaefer are based on areas of conflict. He contrasts familiar designer items with self-produced and unique pieces. He creates an individualized ambience for rooms and brings them alive with professional illumination, with the ultimate goal of creating comfort zones for his clients and their customers. A room needs emotion; without it, the space can be perceived as merely a dead/lifeless casing. His body of work is all about the conflicts of the material and the local conditions, which create a unique symbiosis in their interaction. Nonetheless, Axel Schaefer does more than provide an initial blueprint for his projects. He works with his clients through the entire process, from consulting, designing and construction up to post-completion consultancy. Tellingly, Axel Schaefer named his company BERLINRODEO. Berlin, this city with its distinctive charm and its individual character, is HIS city. One can describe Berlin best with words like directness, tolerance, antagonism or roughness. But the city also epitomizes home, consistency, security, and creativity. “Rodeo” suggests the stylized antagonism between a bucking horse and cowboy. It is unruly ferocity, potency and freedom embodied by the horse versus the bravery, skills and discipline represented by the cowboy. This struggle is always based on respect and humility vis-à-vis Nature. The combination of both terms defines the local, creative, emotional and spiritual home of Axel Schaefer.