Arkadi Raskin
Photographer Tel Aviv-Yafo / Israel
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I'm excited to show people what they already see, but from a new perspective. For more than fifteen years I have been taking images of products, architecture, workers and executives for advertising and branding agencies, business owners and self-employed, high-tech companies and various industries. When getting ready for a shooting, I plan it to a certain extent and don`t forget to leave room for plot change, inspiration, magic.
So what motivates me when I shoot?
Limits are made for us to break through.
A good photograph is forever.
When these two things happen, I know I did something right. I believe the true value my client receives is beyond beautiful photography. It is to move forward in terms of business and go farther than we intended, to find out more about ourselves and business and to set a new goal in terms of our vision of the product or service we are promoting.
So what motivates me when I shoot?
Limits are made for us to break through.
A good photograph is forever.
When these two things happen, I know I did something right. I believe the true value my client receives is beyond beautiful photography. It is to move forward in terms of business and go farther than we intended, to find out more about ourselves and business and to set a new goal in terms of our vision of the product or service we are promoting.
I'm excited to show people what they already see, but from a new perspective. For more than fifteen years I have been taking images of products, architecture, workers and executives for advertising and branding agencies, business owners and self-employed, high-tech companies and various industries. When getting ready for a shooting, I plan it to a certain extent and don`t forget to leave room for plot change, inspiration, magic. So what motivates me when I shoot? Limits are made for us to break through. A good photograph is forever. When these two things happen, I know I did something right. I believe the true value my client receives is beyond beautiful photography. It is to move forward in terms of business and go farther than we intended, to find out more about ourselves and business and to set a new goal in terms of our vision of the product or service we are promoting.