Born second of the five most famous sisters in the world, Anna has always chosen to play the role that best suits her: The Creative. Hardworking and determined, with a scrupulous attention to the aesthetic detail, she has dedicated her professional and her private life to creativity. As historical collaborator of Karl Lagerfeld, for the past 30 years she has been in charge as Head of Development of all Fendi collections and of the multiple licenses connected to the brand. The beginnings Born in Rome to Edoardo and Adele, she became passionate about fashion whilst spending time in the family boutique, specialising in leather and fur accessories, that opened in 1925 in via del Plebiscito – four other boutiques will open later in the 50’s in Rome. After her father’s early death, she completed her studies and started working with her mother and sisters in the boutique immediately afterwards. Each sister will soon take on a specific role: Paola as the expert in fur, manufacturing, dying and tanning; Franca as Head Buyer and Store Manager at the store in Via Borgognona; Carla as Accounts Director and Press Office; Alda as Director of the furs atelier and workshop; Anna, as Head of Development and Licensing. The Fendi sisters Anna revolutionised the leather and accessories sector, by brainstorming both new materials and manufacturing concepts for the new lines. She in particular re-thinks handbags, by destructuring them and adding an innovative softeness.
Anna Fendi
Designer Rome / Italy
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Born second of the five most famous sisters in the world, Anna has always chosen to play the role that best suits her: The Creative. Hardworking and determined, with a scrupulous attention to the aesthetic detail, she has dedicated her professional and her private life to creativity. As historical collaborator of Karl Lagerfeld, for the past 30 years she has been in charge as Head of Development of all Fendi collections and of the multiple licenses connected to the brand.
The beginnings
Born in Rome to Edoardo and Adele, she became passionate about fashion whilst spending time in the family boutique, specialising in leather and fur accessories, that opened in 1925 in via del Plebiscito – four other boutiques will open later in the 50’s in Rome. After her father’s early death, she completed her studies and started working with her mother and sisters in the boutique immediately afterwards. Each sister will soon take on a specific role: Paola as the expert in fur, manufacturing, dying and tanning; Franca as Head Buyer and Store Manager at the store in Via Borgognona; Carla as Accounts Director and Press Office; Alda as Director of the furs atelier and workshop; Anna, as Head of Development and Licensing.
The Fendi sisters
Anna revolutionised the leather and accessories sector, by brainstorming both new materials and manufacturing concepts for the new lines. She in particular re-thinks handbags, by destructuring them and adding an innovative softeness.
The beginnings
Born in Rome to Edoardo and Adele, she became passionate about fashion whilst spending time in the family boutique, specialising in leather and fur accessories, that opened in 1925 in via del Plebiscito – four other boutiques will open later in the 50’s in Rome. After her father’s early death, she completed her studies and started working with her mother and sisters in the boutique immediately afterwards. Each sister will soon take on a specific role: Paola as the expert in fur, manufacturing, dying and tanning; Franca as Head Buyer and Store Manager at the store in Via Borgognona; Carla as Accounts Director and Press Office; Alda as Director of the furs atelier and workshop; Anna, as Head of Development and Licensing.
The Fendi sisters
Anna revolutionised the leather and accessories sector, by brainstorming both new materials and manufacturing concepts for the new lines. She in particular re-thinks handbags, by destructuring them and adding an innovative softeness.
