Born after two years of study and research that involved two italian structures of the Midea Group - the product development center in Modena and the design center in Corso Monforte in Milan - the brand offers a complete range of products, mainly built-in, and with a very clear distribution philosophy.
Beautiful products designed in Italy and designed by those who know the world of design and European cuisine well, these are the values that the Master Kitchen brand wants to transfer to all the players in the distribution chain, right up to the final consumer.
Therefore, a product that, in addition to being perfectly integrated into kitchens, whether modern, design or contemporary, is rich in technological and functional contents. Master Kitchen wants to exploit the innovation and product development capacity of the Midea Group, as well as the investments in research and development to bring innovative and functional design products to the market, capable of accompanying the modern consumer in daily life gestures. A fundamental role in transferring the value of Master Kitchen products is played by the selected distribution partners. First of all, specialized partners in the world of collection channel exclusive to the brand, and partners who have shared the philosophy and values of the brand. A Master Kitchen product requires an assisted sale and a detailed explanation of form and functions, values that would not be rewarded in other forms of distribution.
From 2019, Master Kitchen also has a European dimension, and the initiatives for diffusion abroad will have multiply in the next few years.
THE HISTORY OF MIDEA
Midea was founded by Mr. He Xiangjian in 1968. In 1980 he entered the Home Appliance sector and began his long and still solid path in the production of household appliances. Start with refrigerators and air conditioners and then continue with ovens, microwave ovens, gas and induction hobs, hoods, dishwashers and small appliances.
In 1993 it is listed on the Shanghai stock exchange and begins a series of acquisitions that will allow it to implement its growth, its prestige and to make itself known all over the world. Just to name a few, Midea acquires Kuka, the German jewel for industrial automation in 2017 and Toshiba, a well-known Japanese brand, in 2011.
In 2013 the Midea group is listed on the Shenzhen IPO stock exchange and in 2016 begins a series of strategic joint ventures that will lead it to acquire brands such as Clivet and Eureka.
To date Midea has more than 130,000 employees worldwide, 18 production units in China, 30,000 distribution partners, 12,000 franchise stores and 20,000 service centers, focusing on 7 main areas,
30 years of experience in the air treatment sector, Midea provides quality residential and commercial air conditioning solutions all over the world. Among the biggest names are the Russian World Cup stadium, the Rio Olympics stadium and the new Beijing International Airport.
Thanks to the diversification of the portfolio, Midea Group is the leading manufacturer of household appliances in the world.
With 10 factories in China and research centers located in China, India, Europe and Japan, quality compressors, heat pumps and motors are produced.
Midea is a leader in automated logistics able to provide complete services and application solutions.
Our logistics robots such as Autostore, Carrypick, AGV are included in fully automated production cycles ranging from the assembly line, to procurement, to storage, packaging, stacking, selection and transport of goods.
Robotics & Industrial Automation
Midea also operates in the robotics and automation sector globally, through KUKA and Servotronix. The manufacturing facilities boast over 800 robots and digital process systems.
M.IoT connects Midea's automated industrial systems with the Big Data platform and robotic systems.
Midea Smart Home integrates various functions including air conditioning, cooking, cleaning and safety to create modern home environments and improve the lives of people and families.
Among the Midea brands in Italy it is possible to find Midea, Toshiba, Comfee and Master Kitchen while all over the world, including the local market, the brands extend to MDV, Clivet, Swisslog, Annto, Kuka, GMCC, Eureka, Little Swan and Full.
One of the most important and fundamental values for Midea is innovation, every year, in fact, 3.5% of profits are invested in research, with the aim of simplifying the daily use of components for the home.
This precious investment includes 20 research centers located in 9 countries, including Italy.
Among the important numbers stand out 35,000 patents and over 70,000 filed applications.
- Address Via Giardini Sud 140, 41043 Formigine | Italy
- Tel +39 05 955 8261
Master Kitchen is the built-in appliance brand dedicated to the kitchen world that debuted at the beginning of 2018.Born after two years of study and research that involved two italian structures of the Midea Group - the product development center in Modena and the design center in Corso Monforte in Milan - the brand offers a complete range of products, mainly built-in, and with a very clear distribution philosophy. Beautiful products designed in Italy and designed by those who know the world...