DDDD Creative Studio

DDDD is the abbreviation of "Deng Deng Deng Deng". Its Chinese name is pronounced in Cantonese, which sounds like the transliteration of the first four notes of Ludwig van Beethoven’s Symphony No. 5 (“Destiny”). “The Symphony of Destiny” is an outstandingly great musical masterpiece and philosophical artwork, which was created by Beethoven against all odds. In a musical piece, all notes are equal, which implies that only with trustful cooperation and mutual understanding can a successful commercial design be achieved. Inspired by this piece, DDDD hopes to convey the idea that space is not just a physical existence, but more about emotional expression. The four opening notes of “Destiny” are often used as BGM for a grand introduction or presentation, which also indicate that design practices need to break through all constraints, so as to produce amazing works. The DDDD team focuses on breaking traditional thinking, injecting vitality and dynamism into commercial spaces, promoting communication via design, increasing people's happiness and pursuing the true meaning and value of design other than aesthetics.