Studio Fifield
Design Firm Milano / United States
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Studio Fifield was founded in 2010 by Bruce Fifield. Before founding Studio Fifield, Bruce was a consultant to Olivetti Spa, where he designed and developed numerous award-winning products for the office environment. Fifield then co-founded Design Continuum Italia, acting as Managing & Creative Director, where he provided strategic leadership and the overall creative direction for its global research, brand and new product development programs.
With over 30 years of experience in global product-based research focused on user insight and understanding, Bruce believes that what makes the difference is the creation and delivery of ideal user experiences.
Studio Fifield emphasizes a user centric approach to design because, at the heart of every enterprise is a company’s brand, and at the core of every brand is a multitude of user experiences and at the center of a great experience is personal gratification.
Creating a successful and rewarding user experience requires an intimate knowledge of the person or people involved. Studio Fifield helps its client understand how people, their habits and habitats affect their decision-making processes as they look for, choose and use the products that surround them. This in-depth understanding helps the collaboration to create successful product innovations and effectively manage together the development process to ensure better returns on the client’s investment.
With over 30 years of experience in global product-based research focused on user insight and understanding, Bruce believes that what makes the difference is the creation and delivery of ideal user experiences.
Studio Fifield emphasizes a user centric approach to design because, at the heart of every enterprise is a company’s brand, and at the core of every brand is a multitude of user experiences and at the center of a great experience is personal gratification.
Creating a successful and rewarding user experience requires an intimate knowledge of the person or people involved. Studio Fifield helps its client understand how people, their habits and habitats affect their decision-making processes as they look for, choose and use the products that surround them. This in-depth understanding helps the collaboration to create successful product innovations and effectively manage together the development process to ensure better returns on the client’s investment.
Studio Fifield was founded in 2010 by Bruce Fifield. Before founding Studio Fifield, Bruce was a consultant to Olivetti Spa, where he designed and developed numerous award-winning products for the office environment. Fifield then co-founded Design Continuum Italia, acting as Managing & Creative Director, where he provided strategic leadership and the overall creative direction for its global research, brand and new product development programs. With over 30 years of experience in global...