DFROST Retail Identity

DFROST is the retail identity agency for the point of sale. Be it brands or spaces, entire stores or selected areas – wherever experience worlds and identity need to be created, the brand companions work in interdisciplinary teams to devise innovative, precise retail solutions for the effective presentation of products and brands at the point where the purchase decision is made. Holistic and unique. Founded in 2008 by Nadine Frommer and brothers, Christoph and Fabian Stelzer, the Stuttgart agency has a workforce of some 50 employees. Its service spectrum breaks down into the disciplines of retail window display, visual merchandising, retail architecture, POS events, visual communication and digital solutions, whereby every aspect – from consultancy and design to production and from logistics to implementation – is centrally controlled across all channels. This results in coherent retail presentations that are not merely seen but are also felt and perceived with all the senses. This sustainably-functioning work by DFROST not only lastingly captivates customers, but has also earned the trust of premium brands such as Swarovski, Peak Performance, Tommy Hilfiger, Hugo Boss, Victorinox, Mercedes-Benz Accessories or Porsche Design. And rightly so – as testified by prestigious international accolades such as the red dot communication award 2012, the iF communication design award 2013 or the German Design Award 2014.