Generous Design

Generous Design does not work with concepts. From Simonsen point of view, concepts are for the customers to make. He make pieces of furniture separately and does it within its own right. Basically his designs fullfill his own desires and sense of proportion. Creating furniture is a process of ordering multiple demands, facts and feelings, into a body of balance that contains function, beauty and durability.
Generous Design is an royalty based design business. This means that you, as a client, can join him in developing great design for your manufacturing business, and not having to pay any design fees, before the product reaches sale. This basically keep your cost of development to a minimum and our design process focused.
This approach also secures the necessary creative space for a swift, constructive and enjoyable design process that includes the very fountain of knowledge; criticism and dialogue.
“Design is not about being the best, it is about being good”
A good piece of furniture should meet requirements, but in the end - you have to feel that the result is a superior and exiting product.