Icona Architetti Associati

Icona Architetti Associati is an architecture and design studio founded in Milan in 2013 by the duo Marco Orto and Federica Poggio. Heirs to the modern lesson of the Italian masters of the 20th century and aware of the suggestions of the contemporary, Icona claims an immersive and humanistic approach to design.
Their work always originates from a dialogue: human and sensory, with people and contexts. Icona embraces a wide range of operational scales, from master plan to product design, thanks to a vast network of collaborators. Materials are given a central role: this is the idea of “Icona Touch,” a multisensory concept in which optical and haptic come together in a single experience. The axiom of fluidity is also part of Icona’s fundamentals. The ability to modulate space according to seasons and functions is the method used to create flexible eco-systems. Fluidity that, together with the curved line, symbolizes the true signature of Icona Associated Architects.