International

International is an award winning industrial design studio based in London, UK, founded in 2011 by designers Robin Grasby & Marc Bell (BA[Hons] Three Dimensional Design, UK 2009). After Graduating Grasby and Bell collaborated on their first joint project in 2010. The project Maintenance - a modular cleaning system - was exhibited in London in July 2010, going on to receive a Wallpaper* Design Award in January 2011. Based on the success of this project, the pair set up studio together under the name International. International was selected to take part in D3 Contest 2012 at IMM Köln. Here Grasby and Bell were presented with an Interior Innovation Award by the German Design Council for their new project Apollo. Adaptability and a focus on standardised fittings are strong directives throughout International's practice. The studio's ethos serves to impart added value and longevity to functional products by presenting frequent opportunity for user customisation. They simultaneously work to simplify fabrication through innovation in universal manufacturing processes, whilst upholding a restrained and economic use of materials. As of 2013 the brand International will grow as the commercial producer of the studio's own projects.