Saffron Interior Arts

Retailer/Store/Showroom London / United Kingdom

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Saffron Interior Arts 1
Saffron Interior Arts
Caroline Shamash has one of the most interesting jobs in the world. The head of global collective of über creative artisans, she has given herself the challenging task of finding customers for an extraordinarily diverse range of materials, products and services. Yet this is no ordinary marketing job for at least a couple of her artists shun the usual tools of websites or advertising and the vast majority are so exclusive that your average shopper would gulp at the price and certainly wouldn’t understand the lead times involved. ‘Many of my customers are interior designers, architects or specifiers and they are all looking for one-off pieces and custom-made elements for high-net-worth clients and prestige properties,’ explains Caroline. Projects we’ve been involved in recently include a Grade II-listed gothic mansion, a period townhouse, an uber-contemporary apartment and even a luxury yacht. ‘It’s my job to make it easy for my clients to commission some of the most talented – and sometimes hidden – artists and craftsmen around the world. The customers I am seeking understand the insanely labour-intensive nature of some of the work, much of it museum-quality, and wouldn’t blanch at the amount of time Robert Kuo’s studio takes to apply 60 layers of lacquer to a vase.’ Of the 12 artists that Caroline represents, at least half originate further a field than the UK (where Saffron Interior Arts is based) or the USA (where Caroline also operates) but even those who seem more accessible operate from workshops and studios that are not open to the public. There’s a Venetian glassmaker who makes sculptural vases, a German furniture maker who works in semi-precious metal and a Turkish seamstress who creates exquisitely detailed embroidery and beading based on Ottoman designs. A more recent recruit to Caroline’s collective is Judy Ross, a New York textile and rug designer. Ross’s stunning collections of soft furnishings and furniture are very high-end and include techniques such as chain stitching, hand embroidery and screen printing. What Caroline particularly relishes is that she has so many craftspeople at her fingertips that she is able to solve almost any problem. ‘It’s a new approach to interior design,’ says Caroline.
Saffron Interior Arts
Saffron Interior Arts
  • Address 3H Cooper House, 2 Michael Road, SW62A London | United Kingdom
  • Tel 02077363375

Caroline Shamash has one of the most interesting jobs in the world. The head of global collective of über creative artisans, she has given herself the challenging task of finding customers for an extraordinarily diverse range of materials, products and services. Yet this is no ordinary marketing job for at least a couple of her artists shun the usual tools of websites or advertising and the vast majority are so exclusive that your average shopper would gulp at the price and certainly wouldn’t...