Smool Design

Robert Bronwasser graduated cum laude from the Technical University of Delft in 1992 with a degree in Industrial Design. He began ‘smool design’ in 2002, a design agency with a personal approach and dominated by his vision of commercial product design. Bronwasser has since worked for both marketing-driven multinationals and smaller, design-oriented businesses. Bronwasser combines creativity, many years of experience and knowledge of production techniques to develop a wide range of successful products. studio Since 2011, his design studio has been located in ‘De Kauwgomballenfabriek’ in Amsterdam, a creative hotspot where smool shares a studio with design studio Reggs. This creates a creative cross-pollination and focused collaboration in large-scale multidisciplinary design products.