adidas Runbase Milano represents a new retail era where the design can innovate the brand through a service design approach. It is the place where you can discover, feel and do a complete adidas running experience. A new way of living the city running experience by combining it with a store consumer experience.
It represents a key place in the city able to involve different type of runners, from the addicted ones to newcomers. This state-of-the-art hub has been designed to improve the relationship between the running and the city, to offer a relaxing place to everyone after a run, thanks to shower facilities and stretching area, and to meet experts of this sector able to give suggestions and help.
It is a place where the consumer is the protagonist and where the brand and product come together into a new urban running experience.
adidas Runbase Milano lets runners experience the best of adidas brand and the spirit of running in the city.
“The new adidas RunBase Milano is the first and it will be the unique one in Italy, I guess. This project exists already in Tokyo , London , Moscow , Boston and Berlin, but with a different and, I can say, more traditional and store oriented experience”, Marco De Carli, CEO at DINN!.
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