Expo 2015 Corporate Pavilion: Vanke

A Venue to Foster Joy and Harmony for the Chinese

by Expo Milano 2015
7
7 Love 5361 Visits


The Chinese giant and leader in real estate, with its participation in Expo Milano 2015 aims to offer the world a showpiece of contemporary life in China, from the perspective of ordinary people, through the experience and spirit of the Shitang. In its pavilion of 959 square meters are recreated the atmospheres linked to the Shitang which, much more than a simple canteen, represents a traditional social structure, present since ancient times, and which still exists in contemporary Chinese society in various forms. It is a convivial space where they can find inexpensive food and a peaceful, healthy environment.

The participation of the construction company Vanke is one of the three faces of China’s presence at Expo Milano 2015 which is divided into three different pavilions that are separate but interconnected with each another: the China Pavilion, the China Corporate United Pavilion, and the Vanke Pavilion.

The Pavilion Architecture


The pavilion, located near the Lake Arena, was designed by architect Daniel Libeskind of New York and by Studio Daniel Libeskind in Milan, which conceived it as an extension of the surrounding landscape. The musicality of its proportions, its sinuous geometry and the fluid movement between the inner and outer volume, create a journey through space and time.



The exhibition is organized on two independent routes, from the inside towards the outside, and with a garden that is found on the roof. Visitors are immersed in a forest of poles, with screens which project scenes of lunches, joy, and sharing. The installation, based on the metaphor of roots, trunks and branches symbolizes Vanke’s commitment to the community, which lives among the mutual relationships of people, values and traditions.

 

All photo credits: ©Expo2015/Daniele Mascolo 

 

This article was originally first published at: http://www.expo2015.org/en/vanke

 

Comments
    comment
    user
    Author
    • Expo Milano 2015

      Expo Milano 2015

      Milan / Italy

      Expo Milano 2015 is a non-commercial Universal Exposition with some very unique and innovative features. Not only is it an exhibition but also a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its visitors. Open from May 1 to October 31, 2015, the Expo will host over 130 participants. Running for 184 days, this giant exhibition site, covering one million square )

    References
    Vanke Pavilion at Expo Milano 2015 67

    Vanke Pavilion at Expo Milano 2015

    Milan / Italy / 2015