This was part of the event 'Design Fai da Te 2.0' meaning 'DIY Design 2.0' against the effects of the economic crisis.
It encouraged Michele, Andrea Branzi, Alessandro Mendini e Aldo Cibic to create a simplistic sustainable design that, following the instructions freely downloadable from the web, anyone can build with low-cost materials, readily available from a hardware/DIY store.
The message of the 'Niche' is to reduce the overabundance of objects of poor quality and cluttered spaces. The continuing act of accumulating in an uncontrolled manner is a serious act of irresponsibility that is detrimental to our planet and its sustainability. Against the compulsive production, against the growing mountains of waste and against the inevitability of pollution, "The niche" comes from the act of removing and adding where there is already a lot. It is an object that takes shape through carving and emptying the existing matter, it refuses redundancy and creates an empty space. Perhaps for this reason, it has more freedom, more humanity.
Maybe we should all take a moment to reflect and think how we are going to build OUR own 'Niche', both in our home and even in our minds!