Iconic Bicycle Design: 'Free Wheel' exhibition at Design Museum Holon

Open to visitors until Saturday 22 March, 2014

by roberta dragone
3

To celebrate the 100th Tour de France, Design Museum Holon hosts the new Free Wheel exhibition.

Comprising of 100 bicycles, Free Wheel examines models from different historic periods to the most innovative models, showing  the vast diversity of the bicycle’s design details both comparatively and through a wide variety of cross sections.



The Upper Gallery houses 43 iconic bicycles from the private collection of Michael Embacher, an Austrian architect, designer and bicycle collector.

The Lower Gallery displays 11 bikes manufactured in Israel alongside historical posters, photographs and videos that have accompanied the bicycle and cycling culture in Israel from the 1930s to the present day.

The Collections Corridor allows  visitors to trace the development of bicycles, cycling trends and fashion from the end of the sixteenth century to the present day.

The Design Lab presents the future and innovation of bicycle design through movies and examples of 3D modelling.

 



Galit Gaon, Chief Curator at Design Museum Holon, says: “An object used daily by millions of people all over the world, Free Wheel at Design Museum Holon demonstrates that the bicycle is the most efficient mode of transportation throughout history. Whilst its characteristic structure has remained largely unchanged, the bicycle challenges the limits of innovative thinking of designers, inventors, cyclists, and industrialists worldwide.

It is a mode of transportation that has transitioned from the purely functional to desirable and unique, a sporting and social trend which influences lifestyles. At Design Museum Holon, we aim to demonstrate how bicycles seamlessly fit into our everyday lives whilst also improving the quality of our lives”.

Inaugurated on Thursday 14 November, the exhibition will be open to visitors until Saturday 22 March, 2014.


     

     

  

   

   

Bicycle images: Design Museum Holon
Exhibition installation images: Benny Gam Zo Letova

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    Design Museum Holon 91

    Design Museum Holon

    Holon / Israel / 2010