Urban Art meets the Elephant chair by Kristalia

Three street artists interpret the chair to celebrate the opening of a showroom in Sydney

by Angelo Dell'Olio
5 Love 2089 Visits

ELEPHANT by Kristalia becomes a blank canvas - or better to say 'plaster' - during the opening of the newFanuli showroom in Sydney. 

The iconic chair designed by Neuland Industriaedesign and produced by Kristalia, changes its appearance and becomes 'street'! Numskull, Roach and Jumbo, three famous urban artists, transfer their street art - rather than to the old walls of the suburbs or crumbling plaster - to the elegant and sinuous shapes of three Elephant chairs using the techniques of urban art.


There is no contrast between the soft lines of Elephant and 'pop art', indeed the street artists’ decorations create a striking chair.

But let's learn some more about Elephant! 

Generous and light, accommodating and dynamic, the ELEPHANT marks a working partnership between Neuland studio and Kristalia. The basic version is available in hard polyurethane in various colours, with a 4-leg base or slide base with a chrome or satin finish, or in the same colour lacquer. 

The padded version with cold-foamed polyurethane cushions upholstered in hide is even more refined and comfortable, with handcrafted stitching, which recalls the backbone of an elephant, adding a further touch of natural prestige to the concept of this chair. 2011 sees the new version of Elephant with typical Nordic style solid beech legs and the new version with polished or painted die-cast aluminium swivel base.

The rocking version has a frame made entirely of solid wood, which excellently contrasts with the structure in polyurethane or entirely upholstered in hide. “This is just a start”, commented the two designers when presenting the chair.