Looking around the International Pavilions at 100% Design

@ London Design Festival 2013

by Serena L. Rosato
5 Love 3324 Visits


DESIGN_It's London design festival time: yesterday 100% Design has officially started, that has this year a new dedicated International Pavilions hall forming an integrated but distinct section of 100% Design. International Pavilions contain a series of stands bringing together national, regional talent from around the world.

Furthermore, there's the International Hub designed by innovative London-based architecture practice Studio Glowacka in collaboration with Maria Fulford Architects. A dramatic and intriguing installation,  provides a central space that both reflects and encourages the connections created in London, the creative capital of the world: 1500 meters of white A4 paper draped to create an undulating ceiling, which defines a central meeting and events space. Around the hub perimeter vertical paper strips drop down to the floor to define a permeable boundary. Paper Space is illuminated by borrowed light from the adjacent exhibitor structures, changing character like a paper chameleon depending on the neighbouring light conditions.



The Argentine pavilion showcases work of both emerging design talents and leading interior manufacturers from the region. Multi-award-winning Australian designers Adam Cornish, Edward LinacreViktor Legin and Stephanie Ng exhibit as a collective this year at the Australian Pavilion with a range of unique and innovative products, designed and manufactured Down Under.

Italian Südtirol (South Tyrol) manufacturing district, based in the northernmost region of Italy, showcases excellent craftsmanship paired with unconventional design and sustainable ideas that reflect a region abounding with contrasts. Here georgmuehlmann presents Melk-i,an ergonomic stool whose minimalist and original design has persuaded the red dot jury, too. Melk-i keeps in memory the oldest and most traditional seating of the alpine region, the milking stool. In addition, the essential oils off the Swiss pine, of whose wood Melk-i is made, slows down the pulse rate, stabilizes circulation, has a calming effect and generally increases well-being.

Korean design is enjoying a well-deserved rise in status and availability. Launched by Korean Institute of Design Promotion (KIDP) in 2008, Korea Design has since demonstrated unrivalled global expansion in the design industry, and showcases the firms who have led the way at 100% Design this year.

Architect and designer Il Hoon Roh focuses on his passion of creating functional art. The Rami Bench is influenced by Il Hoon Roh's studies of lightweight, structurally optimised and efficient designs found in nature which have been formed and tested through the evolutionary process. 

Finally, this year under the banner of 100% Portugal, the UK market can take a slice of Portugal’s most exciting and innovative product design, lighting & furniture. Bichos - created by Martinho Pita  - are hand-made lamps and each branch is unique creating a new range of lamp species. 





    • Serena L. Rosato

      Serena L. Rosato


      Bari / Italy

      Architetto per vocazione, web writer per diletto. Progetta spazi e costruisce idee giocando con pixel e inchiostro, occhi curiosi e delicata ironia. Attenta ai dettagli e distratta dalle novità, costantemente alla ricerca della bellezza delle cose. Dichiarata dipendenza da viaggi, musei e scarpe. ____________________________________________________________ Architect by vocation , web writer for pleasure. She designs and builds spaces ideas playing with ink and pixels, curious eyes and de)

    Melk-i 7


    Bolzano / Italy / 2013

    Rami Bench 4

    Rami Bench

    South Korea

    Bichos 4


    Portugal / 2013