Samsung Experience Store designed by OMA @Singapore

by Valentina Ieva
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Last 21st June 2013 Samsung Experience Store at VivoCity, designed by Office for Metropolitan Architecture (O.M.A.), has opened in Singapore.

“OMA designed the store not only as a space for transactions but also as a venue for social activities. We have created free spaces in the store, where customers are not obliged to make purchase decisions, but are invited to interact and experience the products according to their own preferences” said David Gianotten, OMA's partner.


Samsung Experience Store at VivoCity has an asymmetrical layout into which themed zones are injected. These zones, defined by Soft Scape, offer informal spaces where customers can freely test mobile devices in different scenarios: the IM Convergence zone and the Family/Kids Apps zone provide lively settings for both adults and children to experience the products;


the coffee bar and lounge allow customers to tailor-make their own cups of coffee with an App; the A/S zone provides a comfortable space where problems with mobile devices can be diagnosed and fixed; and the Multi-purpose zone, which offers the option of being a private space when the movable partition is closed, is a space for training, promotion, and performance events and product launches.


The store also features the Galaxy Super Wall, which is a major interaction interface between customers and the Samsung Experience Store at VivoCity. Made of flip-dot display panels and LFD screens, the wall displays product information and broadcasts product demos, newsfeeds and messages.


Image courtesy of OMA; Photography by Philippe Ruault

    • Valentina Ieva

      Valentina Ieva


      Bari / Italy

      Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al)