UK Reveals New Mascot, Pavilion and Sponsor for Osaka Expo 2025

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New details of the UK’s presence for Expo 2025 in Osaka, Kansai, have been revealed.

 

The event, which is set to take place on Yumeshima Island, Osaka, will see more than 150 countries take part, offering a unique opportunity to explore the latest breakthroughs in science, technology and culture from across the planet.

 

Showcasing the best of British, as part of the Government’s Plan for Change, the Expo will be a golden opportunity to attract inward investment and shine a spotlight on our innovative exporters.

 

Speaking at the International Participants Meeting of Expo 2025, Osaka, in Himeji today (16 January), the UK’s Commissioner General for Expo 2025, Carolyn Davidson, unveiled PIX as the UK’s mascot for Expo 2025.  

 

Made up of red, white and blue toy building blocks - PIX represents how every idea, just like a simple building block, has the potential to grow into something great. PIX is set to feature throughout the UK Pavilion experience, charming visitors with a treasure trove of fun facts about the UK and Japan, and channeling the spirit of exploration, humour and innovation the UK is famous for.

 

Centred on the theme of ‘Come Build The Future’, the UK Pavilion exterior is inspired by the work of the world’s first computer programmer, Ada Lovelace.

 

The Pavilion façade utilises perforated aluminium strands to invoke the punched cards used in early calculating machines. These strands have been intertwined using a weaving technique, paying homage to the textile industries which were instrumental in the Industrial Revolutions which took place in both Manchester and Osaka during the 19th century.

 

Built with sustainability in mind, the Pavilion uses a modular system, ensuring that the main elements of the building – structure, floor plates and external cladding — can be relocatable with minimum transportation, plant and labour resource requirements after Expo.

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UK Commissioner General for Expo 2025 Carolyn Davidson said:

“I’m delighted to introduce you to PIX, the UK’s Pavilion mascot for Expo 2025.

“Born from a child’s imagination and their toy building blocks, PIX symbolises the building blocks of innovation.

“Our dynamic, fun and knowledgeable mascot takes shape in endless combinations... from teapots to rockets... representing how ideas come together to build something great.
PIX encourages us all to see the potential of our own ideas, no matter how small, to transform the world - when we come together to build the future.

“PIX looks forward to welcoming visitors to the UK Pavilion when doors open in April.”

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UK Pavilion Design


For Expo 2025 the UK is partnering with ES GLOBAL, a construction firm specialising in semi-permanent, sustainable, structures. Together with wooarchitects, who led the design for the London 2012 Olympics and other major world events, they are responsible for the design, build, maintenance and decommission of the UK Pavilion.  

 

Tomoko Maekawa, Managing Director Japan, ES GLOBAL said: 

“The spectacular setting of the UK Pavilion on the Osaka World Expo park, is a wonderful showcase for our modular innovation. We are working with a dynamic Japanese-British team and the theme of ‘Come Build the Future’ resonates not only with the Osaka Expo, but with the future of UK-Japan collaborations as ES Global grows our business in Asia.”  

 

 Emma Owens, Director of Culture and New Business at wooarchitects said:  

"As designers, representing Britain on the global stage and showcasing the best in experiential architecture is an honour. The Pavilion’s design celebrates Britain at a pivotal moment; our global reputation for innovation and creativity shines through, while the playful façade reflects our innate curiosity and ability to find opportunity in every challenge. This is a space where a rich historic narrative comes alive, and we hope it inspires conversations about British resilience and industriousness for years to come." 

 

The UK Pavilion will be supported by iconic global brands including biopharmaceutical company AstraZeneca, luxury sports car manufacturer Aston Martin, and hospitality company IHG Hotels & Resorts.

 

They are joined by talent solutions company Robert Walters, assistive hearing specialists Ampetronic, the Scottish Government and the Welsh Government.  

 

The event, which is set to take place on Yumeshima Island, Osaka, will run for six months from 13 April to 13 October. It is anticipated that more than 150 countries will take part, offering a unique opportunity to explore the latest breakthroughs in science, technology and culture from across the planet.

 

With an expected audience of over 28 million expected Japanese and international visitors, Expo will offer a tailored platform to raise awareness of the UK as a dynamic and innovative country.

 

 

Comments
  • Joan Maragall

    The UK’s new mascot, pavilion, and sponsor reveal for the **Osaka Expo 2025** is incredibly exciting! It’s great to see how the UK is bringing creativity and innovation to the global stage with such a unique approach. The mascot, in particular, seems like a fun and engaging way to represent the UK’s culture and values. I’m looking forward to seeing how the pavilion will showcase the best of British design, technology, and sustainability.

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