"Monarchs: A House in Six Parts" by HANNAH, and "Babylon" by Nebbia. Photo by Lance Gerber
Public Art Company, a leader in curating and producing large-scale art installations, announced its pivotal role in the 2024 art program for the Coachella Valley Music & Arts Festival 2024.
Under the visionary leadership of Raffi Lehrer, Public Art Company has collaborated with Paul Clemente, Art Director for the Coachella Valley Music and Arts Festival and Goldenvoice, to curate an array of immersive and interactive art installations that promise to redefine the festival landscape and enhance the overall attendee experience.
This year's Art Program showcases the synergy between art, technology, and community, featuring works that push the boundaries of traditional festival art. Spanning the expanse of the Empire Polo Field, the 2024 Art Program will introduce attendees to a world where art, architecture and technology converge, offering new spaces for connection, reflection, and community. Among the highlights are three newly-commissioned works by a diverse group of international artists, architects, and designers, set to transform the festival landscape and explore potent ideas for a new future:
Monarch: A House in Six Parts by HANNAH explores the fusion of 3-D printing with traditional craftsmanship, presenting a series of pavilions that invite interaction and contemplation. This installation, a collaboration between Cornell University professors Leslie Lok and Sasa Zivkovic, reimagines architectural design through the lens of digital fabrication and natural inspiration.
Monarchs: A House in Six Parts by HANNAH, Photo by James Florio
Dancing in the Sky by Morag Myerscough celebrates the joy of collective experience with a vibrant, geometric plaza that draws the eye upwards to the beauty of the desert sky. Known for her bold, colorful works, Myerscough creates a dynamic environment that encourages exploration and engagement, making every visitor a part of the art.
Dancing in the Sky by Morag Myerscough, Photo by Lance Gerber
Babylon by Nebbia offers a study in contrasts, blending ancient architectural forms with futuristic design elements. The work of London-based architects Brando Posocco and Madhav Kidao, Babylon is a monumental structure that serves as both a visual landmark and a sanctuary of shade and light, inviting festival-goers to lose themselves in its intricate, otherworldly beauty.
Babylon by Nebbia, Photo by Lance Gerber
"Art has the power to transform spaces and minds alike," said Raffi Lehrer, founder of Public Art Company and Curatorial Advisor for Coachella's art program. "We aim to not only adorn the festival grounds but to create environments that provoke thought, evoke emotion, and encourage a shared experience among all attendees. Our collaboration with these incredible artists brings a fresh perspective to what art at a music festival can be."
Public Art Company's commitment to fostering artistic innovation and community engagement is evident in the careful selection of works that are both visually stunning and deeply interactive. Each installation is designed to inspire, challenge, and delight, contributing to a festival experience that goes beyond music, and offering attendees a chance to engage with art in a dynamic, immersive setting.
***
Press release and photos courtesy of Coachella
3
1
2
0
comment