De Lucchi designs the new Poltrona Frau museum

Play of light and shadows to celebrate the icon company of Italian made design

by Malcolm Clark
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Creating a “shell” to enclose the history of one of the most famous companies in the furniture industry is not something that anyone can do, but judging from the result of the architect Michele De Lucchi, the Poltrona Frau Museum in Tolentino (MA), it summarises not only the soul of the company, but also the best of Italian design production.

The museums of the companies with a long history are always very fascinating and that of Poltrona Frau in Tolentino is, if possible, even more so, not only for the memorabilia on show, but for the opportunity to admire all the great expertise in manufacturing and choosing materials in one go and to target the future through the most recent productions” said Michele de Lucchi.

The museum is located in one of the industrial buildings of company's Marches plants. The white and orange façade contains an itinerary through the seats that have now become icons that have made history.

Vanity Fair, the Chester armchair and the latest Juliet armchair, designed by British designer Benjamin Hubert, make up the 11 towers, with a wooden frame and raw translucent fabric upholstery, hovering like Japanese lanterns, creating a warm and refined atmosphere in the dark industrial building.

The towers contain not only the iconic seats, but create a frame of the period and its customs, through lights, details and floors.

Nine monitors show a selection of films about the working phases, revealing tricks and secrets of local craft, leather processing and its evolution through the latest technology.

Two special sections of the museum are dedicated to interior design for theatres and auditoriums and to creations for the world of cars, yachts and aircraft. The first wing celebrates ten prestigious projects like the Walt Disney Concert Hall in Los Angeles by Frank Owen Gehry, the Auditorium - Parco della Musica in Rome by Renzo Piano and the Barcelona Forum Building by Herzog & De Meuron Architekten by reconstructing striking sets and photographs.

    Poltrona Frau Museum 36

    Poltrona Frau Museum

    Tolentino / Italy / 2013

    Walt Disney Concert Hall 56

    Walt Disney Concert Hall

    Los Angeles / United States / 1999

    Auditorium - Parco della Musica 104

    Auditorium - Parco della Musica

    Rome / Italy / 2002