How cool is (W)ego?


by Valentina Ieva
12 Love 4621 Visits

In his role as ambassador of Dutch Design Week 2017, Winy Maas together with research think-thank, The Why FactoryFactory, Gemeente Eindhoven, Technical University Eindhoven, and DDW curate four interventions in Eindhoven exploring Future City Products.


Products of the future city in The Future City is Wide by The Why Factory, Copy Paste, a bad ass guide for becoming a Starchitect, (W)ego, a 9 meter high, habitable installation and ICI Eindhoven: Here we come about the future of the city of Eindhoven, with workshops on the question: What do the Eindhovenaars want?

“For my DDW ambassadorship, I want to focus on future city products. Products are the core of design, whilst the future is central to Dutch Design Week,’’ says Winy Maas, co-founder MVRDV.  “The city is my core business so together, the focus is clear: future city products that will change our cities and our world. These visions are made by students, by participants, by designers.”

In a world experiencing dramatic climate change, declining resources, huge differences in income, extensive political/social disagreement, rapid population growth, substantial consumption of space, Design disciplines must work on these issues and provide solutions.

What products can facilitate this enterprise? And what is the future city they can create? The Future City is many things. Endless possibilities lie before us, too many to visualise or even count. The interventions at Dutch Design Week investigate just a few of these futures and more are going to be explored.

You can still visit the installation every day this week until 29th October!

Location: Markt, Eindhoven

To find out more:


Images (c) Ossip van Duivenbode

    • Valentina Ieva

      Valentina Ieva


      Bari / Italy

      Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al)

    (W)ego 37


    Eindhoven / Netherlands / 2017