iSaloni 2013 Press Conference Presentation

Event at Unicredit Building – Piazza Gae Aulenti

by Valentina Ieva
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07/02/2013 - Milan capital of design: innovation, quality, communication, distribution, project-management. Today the Press Conference iSaloni 2013 Presentation is being held at the Unicredit Building – Piazza Gae Aulenti from 11.00 am.

Special guests at the important initiative were the starchitects Jean NouvelAntonio Citterio, Patricia Urquiola and Piero Lissoni, while the conference was moderated by journalist Antonio Di Bella. The Mayor of Milan, Giuliano Pisapia and Stefano Boeri, Councillor of Milan, also took part in the presentation.

The new edition of the following events is being presented today:

- Salone Internazionale del Mobile

- Euroluce

- SaloneUfficio

- Salone Internazionale del Complemento d’Arredo

- SaloneSatellite

Claudio Luti, new Cosmit President has a major role within the iSaloni: telling the story of Italy's furnishing tradition. He said: "Fashion and design should work in synergy to produce the beauty of quality".

The Mayor of Milan, Giuliano Pisapia told press the conference: "The espression 'Milan: interiors of tomorrow' means looking at the future without loosing the tradition. (...) A city sensitive to the beauty which is also able to offer jobs: the design".

"Design should be integrating part of producing project: de-locating could be penalizing" chipped in by saying Antonio Citterio.

Patricia Urquiola and Piero Lissoni then took the stand saying: "The new year's eve of furnishing which last for 1 week, requires an entire year of work".

Finally Jean Nouvel, who closed the conference, talked about 'Project: office for living'. His words: "Office for living, wider, freer, more pleasant, intimate and customized workspaces  (...) Architecture is the art to respond to limits".

Photo Credits: iSaloni 2013


    • Valentina Ieva

      Valentina Ieva


      Bari / Italy

      Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al)