Fritz Hansen Flagship Store opens in Milan

by Valentina Ieva
1

Republic of Fritz Hansen™, the famous and historic Danish design brand which has joined forces with Spotti, the renowned Milanese furniture company, is set to open its first Republic of Fritz Hansen Store in Italy in Milan. The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated.

The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.

The simple, pure and timeless design philosophy, passion for quality and craftsmanship and mutual respect form the basis of this partnership between Republic of Fritz Hansen and Spotti.

Fritz Hansen wishes to be at the forefront of the retail scene in Milan and this coincides perfectly with the aspirations of Spotti which, after having opened the Valcucine I Spotti showroom, now intends to extend its experience to Danish design. The new space aims to reinterpret Scandinavian design through sophisticated planning that makes a strong impact at the same time.

The designers Arianna Lelli Mami and Chiara Di Pinto from Studiopepe are at the helm of the design and art direction of the store with technical support provided by the architect Stefano Tagliacarne.

The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy.

For the opening of the flagship store, Studiopepe in collaboration with sound designer Panagiotis Melidis, will transform Capsule into a real three-dimensional sound installation in which 5 total black limited edition Egg chairs will be made to interact with visitors who, by sitting and moving around on this iconic chair, will create true custom soundtracks.

Photo Credits: Andrea Ferrari

www.fritzhansen.com

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    • Valentina Ieva

      Architect

      Bari / Italy

      Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al cuore di natura elettrica’!)

    Republic of Fritz Hansen Store Milan 82

    Republic of Fritz Hansen Store Milan

    Milan / Italy / 2012