In collaboration with local residents, the city of Hasselthas has made an impressive ‘Taste Tree’ out of old white plates and cups. White porcelain with a gold or blue design has also been incorporated. The Christmas tree is 9 metreshigh and 6 metres in diameter. The tree is made up of around 5,000 items of crockery.
So who came up with the idea? Inge Vanluyd and Stefan Vanbergen of the creative agency Mooz: ‘At home we all have odd plates and cups which just don’t go with anything and as a consequence never find their way out of the cupboard. We noticed that friends and family also had ‘spare’ plates hanging around the house. This was enough to get us thinking about a creative destination for these everyday objects. That’s how we ended up with a porcelain Christmas tree in the city of Hasselt (Belgium) ‘The Capital of Taste’. We decorated the tree with objects which would otherwise have remained invisible’.
The Taste Tree is in the same vein as previous projects by the creative agency Mooz: such as the artistic zebra crossings, photographs the size of a façade, swings on the Groene Boulevard ring road and Picknick de Luxe. Each and every one is a surprising intervention, an opportunity to meet together and experience something new in an urban setting.
‘These projects attempt to make life in a city more pleasant through creativity. Locals, commuters, tourists and people who just happen to be passing by are caught unawares by it’, says Hilde Claes, Mayor of Hasselt.
It will be possible admire the Taste Tree on the main square of Hasselt in Belgium until 6 January 2013.
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Anna Maria Pistilli
commentAlbero in sintonia dei tempi. Lo vedo moderno, futuristico e meravigliosamente sociale.