Opening of the SLS Hotel South Beach Miami designed by Starck

Exclusives collaborators include Lenny Kravitz

by Cecilia Di Marzo
1 Love 2175 Visits

14/11/2012 - sbe announced the opening of SLS Hotel South Beach, the company’s first hotel property on the East Coast, debuted at the site of the former Ritz Plaza Hotel, the last historic Art Deco building of its kind on coveted Collins Avenue.


We’re very pleased to continue the SLS Hotels collaboration with Starck, Andrés, Uechi and Kravitz on with an incredible property located in one of the most coveted area of South Beach” said Sam Nazarian. “The addition of SLS Hotel South Beach to our collection marks an important milestone in the evolution of the sbe brand, demonstrating our dedication to providing guests with an exclusive lifestyle experience that is truly unmatched in the hospitality industry. Our clientele demands immaculate service, impeccable design, and varied world-class dining and nightlife options, and our distinctive hospitality platform delivers just that without ever having to leave the property.”


SLS Hotel South Beach is comprised of 140 chic guest rooms, with 130 rooms located in the historic main tower, complemented by a new addition consisting of ten villas. Designed by creative icon Philippe Starck, SLS Hotel South Beach imparts a “dream world” theme, blending Latin, Asian, contemporary and art deco influences with captivating precision. In his design, Starck features bold uses of whites and pinks that reflect the sophistication of old French aristocracy. While Philippe Starck’s artistic vision is clearly visible throughout the hotel, the Tower Penthouse and Villa Penthouse counted on the creative mind of Lenny Kravitz and Kravitz Design Inc. to create the look for both suites.

Located on the top floor, the Tower Penthouse is graced with sweeping views of Miami Beach; designed with a mix of warm, worldly and eclectic styles and colors that nod to the Art Deco architecture of days gone by. The design concept for the Villa Penthouse has a contemporary feel infused with subtle Art Deco details, incorporating colors, textures and design elements such as warm Cyprus wood, Thassos marble, leather, mirrors and metals, highlighted by carefully selected modern, sleek furniture.


The property will also feature the eighth location of sbe’s Katsuya by Starck brand in partnership with Master Sushi Chef Katsuya Uechi. Katsuya by Starck features the incomparable artistry of Uechi against the backdrop of Starck’s “mise en scène” design. The menu infuses traditional Japanese cuisine with a provocative twist, providing innovative sushi and robata dishes uniquely adapted for the American palate. Food offerings will be complemented by a sake tower that is located in the center of the restaurant, presenting some of the world’s finest rice-based spirits. On the second floor of the restaurant, you will find the Dragon Lounge, an intimate mezzanine lounge, showcasing Katsuya by Starck’s award-winning mixology program. Adjacent to the Dragon Lounge, you can find Sam’s, a haven where guests can gather to experience the variety of cocktails offered at the hotel.


Press release by Harrison & Shriftman

    SLS Hotel South Beach 32

    SLS Hotel South Beach

    Miami Beach / United States / 2012