A new recognition for Arper’s Corporate Identity

Red Dot Award: Communication Design 2012

by Claudia Lorusso
5


Arper
’s Corporate Identity project has been awarded with the “Red Dot Award: Communication Award 2012”, a prestigious international prize highlighting the best projects in communication design.

After winning the iF award in 2011, Arper’s project has been chosen again by an international jury composed of independent experts in the “Corporate Identity” category.

Designed by the 2x4 design studio from New York, in collaboration with the Spanish design firm Lievore Altherr Molina and the Arper’s in-house team, the corporate identity project consisted in the planning and development of printed and digital communication supports.

Our designers have identified the key values of Arper products - harmony, synthesis, formal rigor, sense of color, environmental friendliness – along with the information needs of the various target audiences. The new integrated corporate communication system expresses these concepts by means of a pure elegant graphic language transmitting a consistent inspired message.

 Moreover, the Scheltens & Abbenes photographic project – which has also recently received the ‘Infinity Awards 2012’ from the International Centre of Photography - communicates the aesthetic and functional characteristics of each collection in a way that is both pragmatic and effectively abstract.

 The prize award evening, which will take place on the 24th of October 2012 at Berlin’s Konzerthaus, will also coincide with the launch of the exhibition ‘Design on Stage – Winners Red Dot Award: Communication Design 2012’ in which Arper’s project will be put on display, together with other winners at the “Alte Münze”, Berlin’s former mint, until the 28th of October 2012.

Arper collection Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photo Credits: Varianti

 

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