a casa di David – N.O.W. Lab Milano / Pietro Gaeta

Home and SPA design 2012

by Pietro Gaeta
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A casa di David _ N.O.W. Lab Milano / Pietro Gaeta.

Over the years the concept of "wellness" has undergone many changes and expansions that have led to a vision of the most comprehensive term, no longer centered on the idea of ​​absence of disease but a state of good physical health and mental psychic .

"Existing well" is a state that involves all aspects of being human. Hence the birth of our concept, where we assumed a house, an environment, where they were slaughtered boundaries of the various rooms of a traditional house. We then imagined a resident, who lives in this space and we ended up identifying a figure symbolic of our culture of Italian art: Michelangelo's David, widely considered a masterpiece of sculpture world, an emblem of the Renaissance and a symbol of Italy abroad in general: there is a desire for rebirth! A modern David, a hedonist, an expression of beauty, strength and vigor, a warrior, an artist, a poet. 


The house is one with your surroundings and where the inner space and outer space come together in a single setting, a stage and the man who inhabits the protagonist. The spaces are connected and there are no walls or doors that divide them, just some differences in the proportion to emphasize the different areas and emphasize the theatrical aspect. An unprecedented meeting of unusual furniture and surface expression of craft and technological solutions, designed to give life to the visitor an experience that involves the emotions. The atmosphere is mellow and soft, all inspired by a sort of new classicism aimed at creating a safe environment in which man can find himself. A new form of attention to the sustainability of the project, where sustainability is not only the use of green materials and attention to issues of energy savings, which I consider essential in the design process and that each designer must take into consideration but also a strong 'emphasis on creating environments closer to man and more durable.

On the walls of the great images made in neoclassical reworked digital mosaic, combined with metal surfaces and natural stone floor is proposed as an aged vintage wood flooring.
Welfare, sustainability and aesthetic quality of the project show our willingness of designers to the high design and craftsmanship highly specialized.

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    • Pietro Gaeta

      Pietro Gaeta

      Architect

      Milan / Italy

      Pietro Gaeta, architect and designer, was born in Matera in 1961. After obtaining a degree in Architecture from the University of Florence he started his professional career as Assistant to Alessandro Mendini, collaborating to various projects of architecture, interior decoration and industrial design. Later he opened in Milan his own architectural studio, the N.O.W. Architecture & Design Lab, an atelier of rigorous experimentation and method applied to various projects, from architecture to interior decoration all the way to industrial design. The Study can claim a know-how gained during several years of architectural planning and design of both residential and commercial complexes. During the course of several years he has completed projects for Alessi, Tendentse, Glas, Gattoni, Interflex, Lelù, Akanto, Phorma, Salviati, Colombostile, Segno and Swatch; for the latter he planned and designed the collection of Twintam and Twinset telephones and voice messaging sets. He was art director for companies such as Segno and Canal Street, for which he developed projects and coordinated the designers working on the development of lighting products. As designer he works for Antonio Lupi for whom he has designed a collection of digital frescoes whilw for Hafro he created a completely new company image. He has participated to numerous exhibitions as well as international fairs both in Italy and abroad. He was also in charge of the designing, scenography and production of the theatre show “A Casa di David” performed at the “OUT OFF” theatre of Milan. In 2012 he established the N.O.W. Edizioni brand, for which he designed several collections and he takes care of its art direction.)