Sergio Perez Fortea

Interior designer Valencia / Spain

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Sergio Perez Fortea 0
Sergio Perez Fortea
Sergio Pérez Fortea (Valencia, 1972)
International Expert Furniture Designer. 1995 Achieved Industrial Designer degree achieved at EASD (Arts and Crafts School) of Valencia (Spain). 1996 Master in Furniture Industry technologies at AIDIMA (Technological Institute for Furniture and Wood of Valencia, Spain). 1997, Master in Industrial Design at the Domus Academy of Milan (Italy) ( IMPIVA grant). During this period, he attended seminars at the same academy, "Design Direction", "Furniture Design", "Visual Trend". He obtained first prize in the contest "old tools new tools" for Samsung (Korea), and also received a special mention in the Driade´s "Home Ceramic Objects" contest in Milan.
Sergio Pérez has worked with several Spanish furniture design studios as well as with the Institute of Modern Art (IVAM) of Valencia. Since 1999 he has been working as a freelance designer for Spanish and Italian firms in the habitat sector.
In 2001 Sergio created “studio perezfortea”, a Studio dedicated to product design, involved, from the very moment of conception or idea of the object to the production process, as well as the artistic communication management of such products. He has collaborated mainly with engineers, photographers, graphic designers and architects as part of decision-making teams as an outside expert with a clear view of the future, willingness to experiment with new possibilities and defining new performance concepts.
2010 - 2015 opened an office in Shanghai (China) and initiates partnerships with local companies.
2015 collaborates as freelance with Chinese companies from its headquarters in Valencia (Spain)
2015 Association with Mr. Wang Yuntao (General Manager of Ningbo Xia Yuyu Cultural Media Co., Ltd.) to collaborate in his department of Industrial Design, Furniture Design and Contract (Furniture for Hotels, Restaurants…etc)
2016 Start to work as International Expert in Furniture Design for community projects with the EU.
2016. Participation in the project "Hand Made in Hatay" (Turkey). As International Furniture Design Expert. Ministry of Science, Industry and Technology of the DG for European Affairs and the General Directorate of Coordination and Implementation of the Programs of Competitivity.161. Technical assistance for the operation of 'Handmade in Hatay' Period: 2015-2017 Involved Companies: ArchiDATA srl (Italy), Proje Grup (Turkey), WYG (Turkey), GDA International Limited (United Kingdom) COSMOB S.P.A. (Italy), AIDIMME Techologycal Institute of Metalmechanic, Furniture, Wood, Packaging and Affined (Spain).
In his proposals, he tries to transmit the essence of fine design conceived with sincere gestures, yet always respectful with the function and technical limitations inherent to materials and industrial processes of the company. They are perfectly commercial proposals based both on the latest trends as well as on their positive difference, working with a vital and controlled language to obtain beauty of form.
He maintains the idea that well resolved products come out of good understanding between the design team and the customer. Design is an innovative strategic company factor, innovative, the guideline which provides its identity. Sergio designs household products, mainly furniture, bathroom accessories, lighting and decorative objects.
His interest in innovating has led him to use the best technology to develop new products as well as to observe and follow a number of international fairs with the purpose of being well informed of the latest trends. Periodical visits to important Furniture Fairs in Paris (France), in Cologne (Germany), Milan and Verona in Italy, Stockholm (Sweden), Guangzhou, Dongguan, Shenzhen and Shanghai in China, New York and High Point in USA, Valencia, Madrid, Zaragoza, Yecla and Sevilla in Spain. Maison & Objet (Paris), Ambiente (Frankfurt) and Interzum in Germany, 100% design London (UK) and Cersaie (Bologna (Italy)).
“Beauty is not a matter of style. It comes from logic, from conscientious and devoted work and also from the balance between costs, investment and the market, together with the magical features of creation which, thanks to the influence of history, memory and a vision of the future, permits the modelling of products which people understand and request.”
Sergio Perez Fortea
Sergio Perez Fortea
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Sergio Pérez Fortea (Valencia, 1972) International Expert Furniture Designer. 1995 Achieved Industrial Designer degree achieved at EASD (Arts and Crafts School) of Valencia (Spain). 1996 Master in Furniture Industry technologies at AIDIMA (Technological Institute for Furniture and Wood of Valencia, Spain). 1997, Master in Industrial Design at the Domus Academy of Milan (Italy) ( IMPIVA grant). During this period, he attended seminars at the same academy, "Design Direction", "Furniture Design", "Visual Trend". He obtained first prize in the contest "old tools new tools" for Samsung (Korea), and also received a special mention in the Driade´s "Home Ceramic Objects" contest in Milan. Sergio Pérez has worked with several Spanish furniture design studios as well as with the Institute of Modern Art (IVAM) of Valencia. Since 1999 he has been working as a freelance designer for Spanish and Italian firms in the habitat sector. In 2001 Sergio created “studio perezfortea”, a Studio dedicated to product design, involved, from the very moment of conception or idea of the object to the production process, as well as the artistic communication management of such products. He has collaborated mainly with engineers, photographers, graphic designers and architects as part of decision-making teams as an outside expert with a clear view of the future, willingness to experiment with new possibilities and defining new performance concepts. 2010 - 2015 opened an office in Shanghai (China) and initiates partnerships with local companies. 2015 collaborates as freelance with Chinese companies from its headquarters in Valencia (Spain) 2015 Association with Mr. Wang Yuntao (General Manager of Ningbo Xia Yuyu Cultural Media Co., Ltd.) to collaborate in his department of Industrial Design, Furniture Design and Contract (Furniture for Hotels, Restaurants…etc) 2016 Start to work as International Expert in Furniture Design for community projects with the EU. 2016. Participation in the project "Hand Made in Hatay" (Turkey). As International Furniture Design Expert. Ministry of Science, Industry and Technology of the DG for European Affairs and the General Directorate of Coordination and Implementation of the Programs of Competitivity.161. Technical assistance for the operation of 'Handmade in Hatay' Period: 2015-2017 Involved Companies: ArchiDATA srl (Italy), Proje Grup (Turkey), WYG (Turkey), GDA International Limited (United Kingdom) COSMOB S.P.A. (Italy), AIDIMME Techologycal Institute of Metalmechanic, Furniture, Wood, Packaging and Affined (Spain). In his proposals, he tries to transmit the essence of fine design conceived with sincere gestures, yet always respectful with the function and technical limitations inherent to materials and industrial processes of the company. They are perfectly commercial proposals based both on the latest trends as well as on their positive difference, working with a vital and controlled language to obtain beauty of form. He maintains the idea that well resolved products come out of good understanding between the design team and the customer. Design is an innovative strategic company factor, innovative, the guideline which provides its identity. Sergio designs household products, mainly furniture, bathroom accessories, lighting and decorative objects. His interest in innovating has led him to use the best technology to develop new products as well as to observe and follow a number of international fairs with the purpose of being well informed of the latest trends. Periodical visits to important Furniture Fairs in Paris (France), in Cologne (Germany), Milan and Verona in Italy, Stockholm (Sweden), Guangzhou, Dongguan, Shenzhen and Shanghai in China, New York and High Point in USA, Valencia, Madrid, Zaragoza, Yecla and Sevilla in Spain. Maison & Objet (Paris), Ambiente (Frankfurt) and Interzum in Germany, 100% design London (UK) and Cersaie (Bologna (Italy)). “Beauty is not a matter of style. It comes from logic, from conscientious and devoted work and also from the balance between costs, investment and the market, together with the magical features of creation which, thanks to the influence of history, memory and a vision of the future, permits the modelling of products which people understand and request.”