Reda Amalou graduated as an architect from the East London University. In 1997, he founded AW2 architecture workshop in Paris. Today his agency enjoys worldwide acclaim. With AW2, Reda Amalou has always conceived architecture and interiors as well as furniture designs. This has naturally led him to create his own brand, Reda Amalou Design, launching a portfolio of product and furniture design. The collections are a perfect echo of the architectural work of Reda Amalou. Inspired by the aesthetics of the 20th century, he designs each piece with a concern for the balance between elegance, sobriety, and visual identity. All the materials used are noble, textured and alive such as leather, bronze and precious woods. Reda Amalou also collaborates with luxury and design houses such as Veronese, Baguès Paris, Roche Bobois and Baccarat, with whom he regularly produces pieces and unique collections.