Ramdane Touhami

Designer Paris / France

3
Ramdane   Touhami 3
Ramdane Touhami
“I don’t think you could call me an artistic director. Perhaps you could say that I have more sense of responsibility than an artistic director due to my very early industrial experience. I’m not the type to make artistic “gestures”. I think like an investor, like a corporate manager…

While I take on a brand or new territory, I start off using an entrepreneurial logic, with the idea that beauty and quality are not luxuries, or whims, but the most certain and easiest way to sell well, to sell better”.

R.T

“I am a fine tuner, someone who creates ambiance, places, images. I soak up the history and identity of the brand and I restore it or reinvent it, I come up with the secret formula, the rules, the vocabulary. From design to purchases, from artistic direction to distribution, from retail to communications: everything interests me, and everything is part of the brand logic that I succeed in establishing. When all of these bolts are tightened, when the gears are oiled, I hand over the keys. Afterwards, there’s nothing left to do but simply pay attention to the road…”

R.T

“I like to be a sort of “Jack of all trends”: aesthetic director, manager of refined businesses, serial imaginer, designer of details that matter (that often take the cake!), restorer of lost identities, repairer of the demand for a brand…I do not work exclusively with the subversive clothing and the hold up hype that made me famous. In reality I am very “conservative” in the good sense of the term: my only dream is to rediscover new classics, to re-orchestrate labels, to revisit and better protect the legacy of venerable companies…” ”

R.T

Ramdane   Touhami
Ramdane Touhami

“I don’t think you could call me an artistic director. Perhaps you could say that I have more sense of responsibility than an artistic director due to my very early industrial experience. I’m not the type to make artistic “gestures”. I think like an investor, like a corporate manager… While I take on a brand or new territory, I start off using an entrepreneurial logic, with the idea that beauty and quality are not luxuries, or whims, but the most certain and easiest way to sell well, to sell better”. R.T “I am a fine tuner, someone who creates ambiance, places, images. I soak up the history and identity of the brand and I restore it or reinvent it, I come up with the secret formula, the rules, the vocabulary. From design to purchases, from artistic direction to distribution, from retail to communications: everything interests me, and everything is part of the brand logic that I succeed in establishing. When all of these bolts are tightened, when the gears are oiled, I hand over the keys. Afterwards, there’s nothing left to do but simply pay attention to the road…” R.T “I like to be a sort of “Jack of all trends”: aesthetic director, manager of refined businesses, serial imaginer, designer of details that matter (that often take the cake!), restorer of lost identities, repairer of the demand for a brand…I do not work exclusively with the subversive clothing and the hold up hype that made me famous. In reality I am very “conservative” in the good sense of the term: my only dream is to rediscover new classics, to re-orchestrate labels, to revisit and better protect the legacy of venerable companies…” ” R.T