Showroom iBLU

Concept House Store Castenaso / Italy / 2013

4
4 Love 1,770 Visits Published
[EN] - A broadly illuminated former car salon is converted into an ambitious cladding and furniture showroom. The wide exhibition surface is occupied by a settlement of monolithic square blocks . Inside them and between them, more than twenty furniture settings are freely articulated: physically connected but visually independent. freely moving around the hall, the visitor finds himself in a brand new autonomous situation every three meters, starring at a different set of products. An unconventional and innovative exhibition concept, made to offer integrated solutions instead than lists of products, thought around architects and clients as a real scale model for a custom-tailored interior design. [ITA] - In un luminoso ex autosalone da 500 metri quadrati nasce un ambizioso showroom di arredo e rivestimenti di lusso. La grande superficie espositiva viene occupata da un insediamento di blocchi monolitici a pianta quadrata. Al loro interno, e nello spazio interstiziale fra di essi, oltre venti ambientazioni di arredo si articolano liberamente: fisicamente comunicanti, ma visivamente indipendenti l'una dall'altra. Muovendosi liberamente nella sala, il visitatore si ritrova ogni tre metri in una situazione autonoma in cui contemplare un diverso set di prodotti accostati. Un concetto di esposizione anticonvenzionale e innovativo, fatto per proporre soluzioni integrate anziché elenchi di prodotti, studiato intorno ai progettisti e ai clienti come modello in scala reale di una progettazione sempre su misura.
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    [EN] - A broadly illuminated former car salon is converted into an ambitious cladding and furniture showroom. The wide exhibition surface is occupied by a settlement of monolithic square blocks . Inside them and between them, more than twenty furniture settings are freely articulated: physically connected but visually independent. freely moving around the hall, the visitor finds himself in a brand new autonomous situation every three meters, starring at a different set of products. An...

    Project details
    • Year 2013
    • Work finished in 2013
    • Status Completed works
    • Type Showrooms/Shops
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