Buydentity, Stop beeing yourself it´s boaring

Pop-Up Store 2010 Vienna / Austria / 2010

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2 Love 1,195 Visits Published
Packeging idea:
The idea behind the buydentity-furniture was based on the work of redPark.
As they were elaborating a way to sell beeing. I´ve wondered how products
would look like, how would the packeging look like, what qualities does it need
to understand the identity of the product? The solution was to make a packeg-
ing for the beeing.
Cardboard is a common packeging material, light, able to change easily its shape,
it´s surface can be edited by singel beeings, it´s rather poor appearance gives an
idea of the price/performance ratio of the buydentity products.
As the shop was a travelling one (Jun2010 Vienna,Okt 2010 Frankfurt) it was
also a practicable solution to make buydentity shop transportable.
2 users love this project
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    Packeging idea: The idea behind the buydentity-furniture was based on the work of redPark. As they were elaborating a way to sell beeing. I´ve wondered how products would look like, how would the packeging look like, what qualities does it need to understand the identity of the product? The solution was to make a packeg- ing for the beeing. Cardboard is a common packeging material, light, able to change easily its shape, it´s surface can be edited by singel beeings, it´s rather...

    Project details
    • Year 2010
    • Work started in 2010
    • Work finished in 2010
    • Client redPark
    • Contractor Lars Schmid, Jörg Thums, Jule Hillgärtner
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
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    Lovers 2 users