100% Capri | Giachi

[EN] History, an extraordinary location for a very specific project, traditional Capri’s elegance within all collections ; mens, womens, childrens and home furnishings . All made in linen and mostly by hand. The entrepreneur behind this project is from Sorrento and knows exactly what the set up for his sales should be like. It was challenging for our studio to translate this feeling in an architectural project. Project, as the collections all materials and techniques had to express the same breathable sense as Linen. A specific colonial boiserie was created as an “open curtain” that would play the roll of separating without closing the view. The shelves and different shape displays bars are all dressed in in leather, a ” a see-thru wall wood allows creation of different display situations . Every single element of was designed to enhance the importance of the product. From the soft but direct lighting to the personalized leather-covered hangers are details of accurate personalization. Dressing rooms have a meeting space to create conversation while selling, chatting and listening to Aiello’s fantastic adventures . The purpose of spacy dressing rooms rapped in cream linen curtains is again to create a relaxed luxurious experience. The window has a fountain that reflects the product within the mall, the sense of vacation is a command as Tony Aiello says and Paolo Giachi reproduced it in the Store.