platinum plaza | Drozdov & Partners

The building is located next to the main square of the city, where the dialogue between modernism (constructivism) and traditional architecture is most evident. Originally the plot housed a small two-storeyed building, belonging to our client, with an atrium inside which functions as a public exhibition hall. As the client is known for his cultural and social initiatives, our main goal was to achieve a synergetic effect between business and philanthropy. U-shape of the new building ensured circulation between the old and the new offices. Moreover, it created a new type of urban space and a venue for open-air exhibitions. An inwardly-turned glazed shopping gallery connects the courtyard with the main street. Underground parking is accessed from the neighbouring street by means of tunnels. A vast open space in front of the building suggested an idea to use the street-facing façade as a stage. Two lower terraces and the frame can be easily transformed into a concert venue. Besides, the use of counter-relief ensures adequate illumination and seams up the whole quarter. In future, open spaces are supposed to flow into the neighbouring street.