Les Bébés Cupcakery | J.C. Architecture

Les Bébés Cupcakery is not only a cup bakery store but also a celebration concept store. We started from pureness, elegance and simplicity of its cupcakes, we wanted the spaces also to reflect these kind of qualities, arousing the sensual and visual pleasures for the sweetness of the cup cakes. We thought what if its possible to turn this idea into a space, so everything is folded in or out to create a spatial program that not only allows for customer to visualize but also to experience. Let's Start with Packaging We wanted to create a space that derives from the actual product it self - a cup bakery store We took the idea of the gift packaging, we studied its flat packaging status from a cardboard status to the movement of folding and eventually becoming a 3d box to contain the cakes inside. From Inside to Outside This movement concept allowed us to form a very simple space that is folded from the inside, and with simple expression extruded to the outside facade. Allowing passerby to glance through the simplicity and expression of the wrapping that guest are able to take away with.