Progettazione e direzione artistica della realizzazione dello Stand espositivo per ARES.
688 MQ hanno ospitato: uno spazio discoteca (ispirato allo Studio 54 di NY) con zona privè (catering PECK Milano), uno spazio intrattenimento realizzato come una grande terrrazza milanese con fioriere e zone sedute disegnate e realizzate su progetto e diversi punti di incontro-inrattenimento: zona foto, ping pong, calciobalilla, altalene...
Milan has just switched off the lights of this year’s edition of one of the most important lighting trade fairs at World level: EUROLUCE 2013. For those who missed it we show here below some images of our stand.
Made in Italy is our constant attitude and the central idea of our presence at the fair and the two posters on the side walls of the stands perfectly sum up the motto. We all directly commit ourselves and proudly show all the faces working for our truly Italian company. The stand is made up of two parts: the external garden lighted by the distinctive ARES luminaires LaDina, Greta, Ginevra, Vincenza, Viviana, Gea and Sandro together with the new generations including New Torcia, Zefiro, Hyperion, Chiara, Trixie Round, Martina Aqua and Anna, opposed to the seductive indoor setting inspired by the legendary New York club Studio 54, showing a very eclectic selection of Ares luminaires.
The external garden is the accurate replication of a real garden where taking a walk around brings you among flowerbeds, bushes and ornamental grasses, comfortable sofas and colourful playground equipments. Multiple settings for multiple activities: a photo-set to take funny instant photographs with our luminaire LaMegaDina Cordless (portable luminaire with a 5W LED module equipped with a battery pack for 5 hours functioning); the Chinotto corner to taste the bittersweet flavour of the most popular Italian soft drink, here specially re-branded ARES-PLOSE and a relax area with cosy sofas. All comfortably lighted by minimal-design luminaires like Martina, Zeta, Gamma, Lambda and Kappa.
The reception desk marks the passage from the garden to the club and you are suddenly immersed in the dark and extravagant atmosphere of the late '70s - early '80s in Manhattan at Studio54. A video of the day, alluring choreographies and the renowned white horse inspired to the triumphant Bianca Jagger create the right mood. Amazement, music and party atmosphere combined with a rich assortment of luminaires: K12 RGB to light the dance floor to the beat of music, Tau Tube to mark the balustrades, Greta Pendant to light the tables in the reserved area and Tapioca, Camilla, Yama, Epsilon, Midna and Omicron in the background to light the location.
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