Loony Cabinet | Cosentino & Spanio

The primordial element of Graphic Design: The Point Paul Klee: "I begin, where the pictorial form begins at all: the point that sets itself in motion." Wassily Kandinsky: "Everything is movement: the point moves and generates the line, the line moves creating the surface and the collision of surfaces creates form." The idea behind the project Loony Cabinet was to give the viewer a playful insight into the designer’s skill to sketch, because most ideas start evolving as a sketch on a piece of paper. The design development phase of the idea will always be confronted with three-dimensional representation through a two-dimensional support system of sketches. The point is - to record ones ideas and visualize the form of a product as realistically three-dimensional as possible. The motivation was to explore spatial perception, both theoretically and practically. With two-and three-dimensional experiments, we tried to understand the laws of day-to-day form-perception in order to then apply them as a superimposed layer on objects of daily use. The Stool for example, plays with the viewer’s perception of form, surface and space. It seems as if the form grows out of a fixed point, such as a plant from its seed. The point extrudes itself as conical beams into space, until they have reached the desired elevation. At this point a two-dimensional utilitarian surface gets generated. But this plane does not stop just at being utilitarian. A closer inspection reveals that concealed within this two-dimensional element is a perspectively distorted sketch of the furniture piece, as would be visible to the viewer in the third dimension. The perception of perspective seems to have been turned upside down..! Such interventions on the objects are intended to encourage the viewer to come to terms with the object’s multidimensionality. A clear and deliberate provocation by the designer, meant to force the viewer to take a second look ... and this time, paying more attention to what it has to tell him. One of the many goals of the creation is, thus, also to "give us a sense of the Object, a perception involving observing and not only recognition“(quote from Viktor Shklovsky).