Hi Line

| RAGNO MARAZZI GROUP/Design+Art Direction | Modena / Italy / 2010

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How to define a clear image for the hi-end tile collection Ragno Espressioni? The solution was focused in two steps: 1_a new concept linking the different product lines to a unique, personal and coherent expressive world and 2_the definition of the new image to be applied within the design of specific different communication tools such as catalogues, advertising, exhibit units in multi-brand shops, fair booths. Doing so, the definitive Ragno Espressioni identity was set with the parallel result of raising the Ragno company brand value.

Apart from the general setting of the new brand and product identity, the Art Direction for Ragno included the design of:

_more than fifty photographic sets
_nine new product catalogues
_Ragno booth at Cersaie 07 and Cersaie 08
_Ragno retail exhibit system
_Advertising campaign
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    How to define a clear image for the hi-end tile collection Ragno Espressioni? The solution was focused in two steps: 1_a new concept linking the different product lines to a unique, personal and coherent expressive world and 2_the definition of the new image to be applied within the design of specific different communication tools such as catalogues, advertising, exhibit units in multi-brand shops, fair booths. Doing so, the definitive Ragno Espressioni identity was set with the parallel result...

    Project details
    • Year 2010
    • Work started in 2007
    • Work finished in 2010
    • Client Gruppo Marazzi
    • Status Completed works
    • Type Showrooms/Shops / Graphic Design / Advertising / Photography
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