Desing Study for Arflex Stand 'Il Saloni 2013'

Milan | Italy Milan / Italy / 2012

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ASVS’s idea for ARFLEX Stand ‘I Saloni – Milano 2013’, was developed based on four key concepts that, in our analysis, define the brand : La Casa - Arflex as an home concept, Il Museo - Arflex as an historic design brand, Il Patio - Arflex as a symbol of the Italian identity and quality and finally La Pelle – Arflex as an example of transparency in its relation with clients and designers. These four main concepts were transformed into four distinct spaces resulting on a showroom with a powerful industrial image. O conceito da ASVS para o stand da marca italiana Arflex, na Feira Internacional de Milão, 'I Saloni 2013', desenvolveu-se baseado em quatro princípios chave: 'A Casa': A Arflex como um conceito de casa, 'O Museu': A Arflex como ícone da história do design, 'O Pátio': símbolo da identidade e qualidade italianas e por fim 'A Pele': exemplo de transparência da marca na sua relação com designers e clientes. Os quatro princípios chave originaram quatro momentos distintos do stand, apresentando o showroom final uma imagem forte de carácter industrial.
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    ASVS’s idea for ARFLEX Stand ‘I Saloni – Milano 2013’, was developed based on four key concepts that, in our analysis, define the brand : La Casa - Arflex as an home concept, Il Museo - Arflex as an historic design brand, Il Patio - Arflex as a symbol of the Italian identity and quality and finally La Pelle – Arflex as an example of transparency in its relation with clients and designers. These four main concepts were transformed into four distinct spaces resulting on a showroom with a powerful...

    Project details
    • Year 2012
    • Status Unrealised proposals
    • Type Interior Design / Custom Furniture / Lighting Design
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